Designing a Logo: Part 1 - Getting Started

By: Kim Dudley on Thursday, January 26, 2006
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Logos are at the heart of a company's corporate identity program. Their design and staying power can play a very important role in the success or failure of a company. But with so many logos out there why do we remember some and not others? Are there steps for creating logos and how do you turn a logo concept into a useable piece of artwork?

In this series of three articles we will attempt to answer these and other questions as well as discover some interesting logo related facts along the way. Since this topic is such a large one I have broken it down into three separate articles; Part 1 will look at some successful logos and discuss what has allowed them to last throughout the years. Part 2 will discuss the creative side of developing a logo and Part 3 takes a look at the very important technical side of developing a logo.

The Designing a Logo Series:
Designing a Logo: Part 1 - Getting Started
Designing a Logo: Part 2 - Getting Creative
Designing a Logo: Part 3 - Getting Technical

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