I have never really understood why Macromedia doesn't really talk about how all of its products work together. For example, last month I was working on a RoboDemo project and thought,"What would happen if I stuck a .swf with a camera object into a RoboDemo frame?" So I created the .swf, stuck it in the frame and had me waving into the camera in the RoboDemo frame.

Last week I was swapping emails with one of the RoboDemo "kahunas" at the mothership and was asked if it was possible to run live video in a RoboDemo frame. I just happened to have a screen shot of me waving and sent it off with a "Been there. Seen it. Done it." The response was "Holy smokes, didn't know you could do that."

Just once I wish they would look at the totality of what they have, rather than focus on the individual tools. If RoboDemo can take a .swf, it just makes sense that I can create something in Flash and insert it into Robodemo.

The same mentality holds true for Fireworks. If they were to position the app as the content creation tool for the Studio, that app would take off. If people knew how Freehand, Fireworks and Flash actually make nice with each other - big time - there wouldn't be a lot of hand-wringing at the mothership when apps just don't get used as much.

How can they get used if the company that makes them just doesn't "get it".