I feel like there are two types of creative people: idea people and implementation people. (This is a gross oversimplification, of course.) I think I'm an implementation person. If you give me a rough idea, I can execute it in a beautiful and efficient way. I don't, however, feel like I'm really good at coming up with ideas. At least not marketing ideas. Check out this blog post of extremely creative ads from around the world. It's great how these advertisers have come up with ways to take advantage of the facilities already in place and integrate their products into them in ways that feel fun, not "Oh my gosh, I can't believe they're forcing another ad on us." I hate the enormous amount of advertising we are bombarded with nowadays, but if all advertisers were as clever as these folks, I wouldn't mind advertising at all and would probably be a much better consumer. Thank goodness they're not all so good, eh? :-)