CMXtraneous: Designing for the Web

Right on the edge of useful

Traverse City JumpStart Conversion

Posted Thursday, August 02, 2007 9:02:55 PM by Jim Babbage

Jim Babbage

We get a lot of positive feedback about our JumpStarts. They are a great way to kick start the design and production process and can really speed up development time. They're so great, I use them myself!

Last month I was approached by a personal trainer who needed a web site. A friend had been promising for about 4 months to make one for her but at the time she contacted me, nothing had yet materialized. My client was serious about promoting her business and really wanted to get her name on the web. As a small business owner, her budget was not very large and while her site was going to be fairly simple, she really wanted someting clean, professional and contemporary.

Enter CMX JumpStarts. After my initial meeting with Caroline, I experimented with a few JS's, and decided that Traverse City woud be the perfect answer. Opening the PNG in Fireworks, I created my own custom banner and navigation icons. When I was happy, I exported out full size jpegs for my client to view. With some tweaking, the design got a green light and I jumped right into development.

The site took less than a month in real time before it went live (that was tonight - woo hoo) but in actual production hours, it took less than a week. Traverse City saved me a lot of time and as a result saved my client a fair chunk of change, too.

There's still work to be done - we're nailing down keywords and she has set up a photo shoot so we can get some current shots of her and what she does on the site. But that's the beauty of a web site; as long as the site appears whole and complete, you can continue to add to it as new content becomes available.

If you have a chance, check out GRIT Conditioning for some Great Results in Training! 

Category tags: Community MX, CSS, Designing for the Web, Dreamweaver, Fireworks